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Sunday, June 30, 2013

Tablet Device Ownership and its Usage


goo Research online monitor group recently conduct a survey ask members about mobile devices and its usage. The survey takes on between the 10th and 13th of June 2013 and 1,085 members completed this private internet-based questionnaire.

Here are the result :



What kinds of mobile devices do you have?

Last survey
March 2013
This survey
Feature phone 57.8% 53.9%
Smartphone 42.8% 47.0%
Tablet computer (to SQ) 14.6% 13.1%
Notebook, netbook 51.6% 50.7%
Portable games machine 29.0% 31.8%
Portable audio player 28.6% 28.2%
Electronic book reader 2.6% 2.2%
PDA 0.8% 0.8%
Other 0.2% 0.1%
Have no mobile devices 2.9% 2.2%


Q1SQ: What do you use your tablet for? (Sample size=142, multiple answer)

Web browsing 93.0%
Email 45.8%
Playing games 38.7%
SNS use 32.4%
Reading electronic books, comics 31.0%
Schedule management 29.6%
Office document viewing 21.8%
Office document creation 9.2%
Other 2.8%

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