One in five Japanese want an iPad Air

With the official launch of the new iPad and iPad mini next month, Mobile Marketing Data Labo took a look at views on the iPad Air and iPad mini Retina Display.

4,414 members of the MMD monitor panel completed a private internet-based questionnaire over the 23rd and 24th of October 2013.

Do you have a tablet device? (Sample size=4,414)

Yes	24.0%
No	76.0%

What tablet? (Sample size=1,058)

iPad     49.0%
Nexus  12.3%
Xperia  4.2%.

Did you know that the iPad and iPad mini Retina Display had been announced? (Sample size=4,414)

	All	Tablet owners N=1,058	Not tablet owners N=3,356
Yes	53.9%	80.1%	45.6%
No	46.1%	19.9%	54.4%

Do you want to buy an iPad Air? (Sample size=4,414)

	All	Tablet owners N=1,058	Not tablet owners N=3,356
Want to buy	6.0%	13.5%	3.6%
Perhaps want to buy	12.7%	19.2%	10.7%
Can’t say	31.4%	31.8%	31.3%
Don’t really want to buy	14.4%	12.6%	15.0%
Don’t want to buy	35.5%	23.0%	39.5%

What kind of connectivity do you want for an iPad Air? (Sample size=825)

Wi-Fi only	49.9%
docomo cellular	10.7%
au cellular	11.4%
SoftBank cellular	13.2%
Don’t know	14.8%

Do you want to buy an iPad mini Retina Display? (Sample size=4,414)

	All	Tablet owners N=1,058	Not tablet owners N=3,356
Want to buy	5.7%	13.6%	3.2%
Perhaps want to buy	11.7%	17.4%	9.9%
Can’t say	31.8%	31.5%	31.9%
Don’t really want to buy	14.9%	14.6%	15.0%
Don’t want to buy	35.9%	23.0%	40.0%

What kind of connectivity do you want for an iPad mini Retina Display? (Sample size=768)

Wi-Fi only	49.5%
docomo cellular	9.9%
au cellular	12.2%
SoftBank cellular	13.4%
Don’t know	15.0%

Posted in: device,technology